Starwood Hotels finish strong in 2014

17 Aug 2019 admin

first_imgStarwood Hotels & Resorts Worldwide, has announced it opened 74 new hotels in 2014, representing approximately 15,000 rooms in 26 countries.In 2014 the company also signed 175 new hotel management and franchise agreements in 2014, a 15 per cent increase over the prior year, marking the fifth consecutive year of increased signings and the most new deals in one year since 2007.Starwood anticipates another year of solid growth in both mature and emerging markets in 2015, fueled by hotel openings and high-quality deal signings.Starwood Hotels president and chief executive officer Frits van Paasschen, said that with more than 1,200 hotels in 100 countries, Starwood is on the frontlines of global change.“Our nine lifestyle brands continue to attract owners as does our loyalty program, Starwood Preferred Guest (SPG®), which brings high-value guests to our hotels from around the world, driving more than half of our occupancy on any given night,” Mr van Paasschen said.Building on its strong signing year, Starwood continues to grow in all corners of the world across all of the segments where it operates with plans to reach the following milestones in 2015.Starwood Hotels president of global development Simon Turner, said that the balanced growth approach continued in 2014 with consistent, organic signings across all nine of our brands.“Looking ahead, emerging markets remain a focus for us, but recovering economic conditions and increased availability of financing have also led to strong growth in North America and Europe,” Mr Turner said.Source = ETB Travel News: Lewis Wisemanlast_img

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