for any enterprise, I believe we are doing search engine marketing aspects have paid attention to the bidding. Because many industry competition is more intense, and most of the traditional enterprise network department staff is not perfect, so many enterprises to optimize and bid at the same time as the enterprise website of a large flow entrance. How should the enterprise treat the optimization station and the competitive bidding station?
most of the enterprises for various reasons are selected bidding, a friend not in doubt: the optimization of station and station to separate the bidding? A website optimization and bidding can not at the same time can change the price? Optimize the station station? (station can be changed to optimize the bidding to stand guard) is often encountered to do business website friends asking these questions, so today will publish their views, not to place also please criticism.
1: does the optimization station and the enterprise station need to be separated?
for this problem, personal advice is needed to separate, because for the website optimization, pay more attention to the overall quality of the site should be, whether the content of value to the users, it is very important, but the search engine is more and more focus on user experience, our website should be so. The target of bidding station is stronger, more emphasis on marketing, so a lot of time advertising people are relatively strong, especially some enterprise website often pop up business or online QQ, the user is not friendly, of course, through the auction over the target user except. So for enterprise websites, the best way is to build websites separately, optimize and compete separately.
two: a website optimization and bidding can simultaneously,
most of the traditional industry website basically no network department, may be 32 people in operation, so we think there is no need to do separate optimization station and competitive bidding station. Can a website do optimization and bidding at the same time? The answer is yes. But at the same time for optimization and bidding, should pay attention to the business or enterprise is online QQ, it should not be too frequent pop-up. In the article should pay more attention to quality, although bidding has certain landing page, but in the optimization of the site should pay more attention to, after all, bidding is time and other factors limited.
three: can the optimization station be changed to the bidding station? (can the bidding station be changed to the optimization station?)
station in a certain extent, pay more attention to the quality, and the bidding station might pay more attention to marketing or advertising, because if a station wants to be optimized to do the bidding, the site itself has a very good user experience, if it would be better to do the bidding. Of course, after bidding, or pay more attention to the deployment, the overall quality of the site or to pay attention to many aspects.
bidding station can be changed to optimize the station, the guardian does not suggest that you change the bidding station to optimize the station, after all, the competitive bidding station is too strong, so that the quality of the site is relatively low. It will be more difficult to change the bidding station to the optimization station. (of course, there will be some artificial stem >